Raising Capital: When Investors Say No, Part 11
We’re moving back to raising capital this week and dealing with getting the dreaded “No” from investors. Anyone who’s raised money has...
Potentially Fatal Mistakes Start-Ups Make When Raising Capital, Part Three
This week, we’re going to cover a fatal mistake that regularly catches founders and CEOs by surprise and takes ongoing commitment to keep...
Potentially Fatal Mistakes Start-Ups Make When Raising Capital, Part Two
Last week, we covered potential fatal errors related to funding and valuation. This week, we’ll continue our discussion and address the...
Potentially Fatal Mistakes Start-Ups Make When Raising Capital, Part One
Founders and CEOs who haven’t participated directly in multiple start-ups—most readers of this article—frequently make errors early in...
Raising Capital: Dealing With Revealed Preferences, Part Ten
If you haven’t already, please read our article from last week about Revealed Preferences (RPs) and how they can affect your sales...
Raising Capital: Mysteries of Revealed Preferences, Part Nine
In our last article, we discussed competition and different types of substitute products. This week we’ll cover Revealed Preferences...
Raising Capital: Competition, Part Eight
In our last article, we looked into sizing the market and the distinctions between TAM, SAM, and SOM. This week we will dive into one of...
Raising Capital: Market Sizing, Part Seven
Last article, we reviewed scaling your revenues without commensurate increases in marketing costs. This week we’ll get into market sizing...
Raising Capital: Reaching Your Target Market Effectively, Part Six
Our focus so far has been on defining your target audience and analyzing what your competitors are doing to reach customers. Next, we...
Raising Capital: Your Market Messaging, Part Five
Last week, we started with an overview of your marketing efforts for your outline business plan (OBP) and why this is so vital to...
